Kultūra

Kultūra (Culture) in the context of human resources (HR) refers to the set of shared values, beliefs, behaviors, and practices that shape the social and professional environment of an organization. It encompasses the norms and expectations that influence how employees interact with one another, make decisions, and approach their work. A strong organizational culture aligns with the company’s mission and vision, fostering employee engagement, loyalty, and overall satisfaction. It can manifest through various elements such as communication style, leadership practices, work-life balance, and inclusivity. Cultivating a positive workplace culture is essential for attracting and retaining talent, driving performance, and enhancing organizational effectiveness.